Ditch the Orange Juice - healthier drink choices for company events

One in five people are looking to reduce the amount of alcohol they drink. On top of that, under 25’s are not drinking as much (with 1 in 5 saying they are alcohol-free) and many workers in the City do not drink for religious and health reasons. This cross-generational trend for drinking less is gathering momentum, sales of alcohol-free drinks are on the increase, whilst alcoholic drink sales are static or even reducing.

From their research in the City of London, Club Soda has developed a unique insight into the types of drinks people want to drink if they are not drinking alcohol. The amount of sugar, calories, ingredients and ‘sippability’ are all important. People not drinking at an event shun coke and orange juice. They want to be treated with as much thought as those drinking alcohol.

How can City businesses step up to this challenge?

At this event with Club Soda and Business Healthy in The City of London, you will get unique insights into what people are drinking if they are not drinking, and why there is business value in being more respectful of a wider range of drinking behaviours. We will share our ideas for extending the same ‘pizzazz’ to your staff and guests who prefer to socialise with less or no alcohol.

The event includes a tasting of a range of drinks available at the Club Soda Christmas Mindful Drinking Festival at Spitalfields Market. Over 25 non-alcoholic drink brands will be presented.

Discover:

• what your staff, clients and guests are looking for when they are not drinking alcohol, and the questions they are likely to ask about the drinks you serve

• why it is not about taking anything (alcohol) away but instead giving everyone permission to do something different and make healthier choices

• why alcohol-free drinks now taste so much better than before

• how to make sure nobody feels out of place if they are not drinking.

• the new range of 0% - 0.5% ABV products, and why there are so many new brands coming on the market

Speakers include:

Antonio Ciavarella from Just Hospitality

Ounal Bailey - Co-Founder WiseHead Productions

Laura Willoughby MBE - Club Soda

Xenia Koumi - Business Healthy